VIT New Personality Project


As Indonesia’s 2nd most famous packaged water brand, VIT aspires to encourage Indonesian consumers to have 2 liters daily water consumption for a fit and healthy life. In order to support this campaign, VIT require a listing kit that introduces the new VIT personality in 1 liter pack.


We develop a stylish listing kit that caters to VIT’s main consumers; youth and adult. It is designed with an illustration of day and night, complete with 2 VIT that lets consumers fulfill their daily water consumption with ease. The listing kit is equipped with a handle to make it compact and easy to carry, with images of dynamic and energetic young people that manifest the brand.