VIT New Personality Project

BRIEF

As Indonesia’s 2nd most famous packaged water brand, VIT aspires to encourage Indonesian consumers to have 2 liters daily water consumption for a fit and healthy life. In order to support this campaign, VIT require a listing kit that introduces the new VIT personality in 1 liter pack.

SOLUTION

We designed a stylish yet functional listing kit capable of carrying 2 bottles of VITs. The minimalist illustration of day and night and the images of dynamic and energetic young people on the design were developed to align with the campaign. We also equipped the listing kit with a handle to make it compact and easy to carry.

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