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VIT New Personality Project


As one of Indonesia's most famous packaged water brand, VIT aspired to encourage Indonesian consumers to have 2 liters daily water consumption for a fit and healthy life. In order to support the campaign, VIT required a listing kit that introduce the new VIT personality in 1 liter pack.


We designed a stylish yet functional listing kit capable of carrying 2 bottles of VITs. The minimalist illustration of day and night and the images of dynamic and energetic young people on the design were developed to align with the campaign. We also equipped the listing kit with a handle to make it compact and easy to carry.

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