Vicee & Supertin Key Visual & Branding

BRIEF
Vicee and Supertin each needed a shop blind key visual design for their marketing plans. Vicee key visual design must represent its campaign “Express it with Vicee”, while Supertin key visual design must show cultural richness of Indonesia as a representation of the long history of Supertin presence in Indonesia.

SOLUTION

We created a colorful design referring to Vicee's variants colors using several photos of teenagers -as representation of its target market- while doing different everyday fun activities accompanied by Vicee.

For Supertin, we highlighted the diversity of Indonesian culture in our design by showing different traditional houses, dresses, and local professions.