Sasa Tepung Bumbu Serbaguna Key Visual

BRIEF
The Key Visual is intended to promote Sasa Tepung Bumbu as a superior multi-purpose seasoned flour for all sort of fried foods. The design needs to communicate that using Sasa, the food would look appetizing, crunchier and taste better.

SOLUTION

Firstly, we choose a black colour background with specific font type inspired by menu design written in chalkboard. The black colour background is also chosen to differentiate Sasa Key Visual with other brands. Secondly, we visualized an opened Sasa Tepung Bumbu, creating a delicious plate of all sort of fried foods.

To further strengthen the message, we added a short but catchy statement.