BRIEF
The Key Visual was intended to promote Sasa Tepung Bumbu as a superior multi-purpose seasoned flour for all sort of fried foods. The design needed to communicate that using Sasa, the food would look appetizing, crunchier and taste better.

 

SOLUTION

We chose a black background inspired by menu design written on a chalkboard. The black background also aimed to differentiate Sasa key visual from other brands. Next, we visualized an opened Sasa Tepung Bumbu, creating a delicious plate of fried foods.