Nippon Spotless Plus Campaign

BRIEF

As part of its Nippon Spotless Plus launch, Nippon Paint wanted to arrange a campaign to boost customers' familiarity with the product. To reach its target market, which is well-to-do families who are aware of their children's health, Nippon intended to use an emotional approach using an engaging storybook featuring Nippon characters.

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SOLUTION

Inspired by classic storybooks, we created an easy-to-read yet entertaining story about Ciara and Mr. Wall. The catchy rhymes and charming illustrations of the book making it equally adored by parents and children while at the same time introduced Nippon Spotless Plus to them.