Nippon Spotless Plus Campaign

BRIEF

To support the launch of Nippon Spotless Plus, Nippon Paint would like to arrange a campaign targeted at well-to-do families that are concern for their children’s health and safety. Together with the product brochure, Nippon wishes to reach their target market through emotional approach using storybook that features Nippon characters and engaging story that will boost customers’ familiarity with the new product.

SOLUTION

Inspired by classic storybooks that people used to read in their childhood days, we create an easy-to-read yet entertaining story about Ciara and Mr. Wall. Their journey is woven with catchy rhymes and charming illustrations in vibrant color palette, making it equally adored by parents and children; while at the same time introduces Nippon Spotless Plus to the target audience.

© 2019 by Kineto.