BRIEF

NESCAFÉ wanted to inspire its consumers to create their own NESCAFÉ-based refreshments with easy DIY videos. The videos will be posted on NESCAFÉ Instagram and website. Consumers were also invited to join photo competitions and post their creations in social media.

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SOLUTION

With a very tight timeline to work on the project, we managed to develop step-by-step videos, photos and Instagram posts. We designed the videos using a simple and minimalist approach. We made sure that not only the recipes are easy to follow, but the end result also had to look appetizing.