Nescafe Packaging


NESCAFE strived to create a range of recognizable and impactful packagings that resonate with the current market trends and are functional. The visual identity should comply with NESCAFE’s updated guideline to continuously remain true and consistent to the brand essence.



We developed various packaging designs to make each NESCAFE packs stand out on its own, while still providing a focal point for the brand’s identity. We opted vibrant colors for the modern NESCAFE 3in1, a mature and clean look for NESCAFE Classic, a premium style for NESCAFE Gold Mixes, a distinct shape for NESCAFE Gold Blend, and a subtle injection of local taste for NESCAFE PAS!