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NESCAFÉ strived to create a range of recognizable and impactful packagings that resonated with the current market trends and are functional. The visual identity should comply with NESCAFÉ’s updated guideline to continuously remain true and consistent to the brand essence.
We distinguished each NESCAFÉ SKU's packaging by emphasizing the variant’s identity to make it stand out on its own. We picked vibrant colors for the modern NESCAFÉ 3in1, a mature and clean look for NESCAFÉ Classic, a premium style for NESCAFÉ Gold Mixes, a distinct shape for NESCAFÉ Gold Blend, and a shade of local touch for NESCAFÉ PAS!
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