Nescafe Mug

BRIEF

To support the breakfast campaign launch in 2018, NESCAFE aims to launch red mug collectible series that consist of several different designs. The design style should appeal to millennial target market. 

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SOLUTION

We exercise distinctive design styles: typography, modern mosaic, and line art illustration, to encourage people to collect all the mugs. Each style highlights its own message that is still related to breakfast, urban life, and of course the goodness of coffee.