BRIEF

NESCAFE intended to hold an event in Lampung and Jakarta as part of the International Coffee Day celebration. One of the event’s objectives was to educate customers on NESCAFE’s commitment to sustainable partnership with coffee farmers in producing the best quality coffee.

 

SOLUTION

 We designed an exclusive booth for a gathering spot for coffee masters, buyers, local coffee farmers, baristas, and coffee shops owners. This spot successfully facilitated people who came to the even in Lampung and Jakarta to enjoy NESCAFE drinks at the bar, played exciting games, and experienced VR that shows the journey of Lampung farmers to grow the best quality beans.