BRIEF

Nescafe intends to develop an attractive packaging to encase Nescafe Classic Jar 100g. The design needs to be unique in order to engage the consumers’ attention and desire in buying the product, as well as to make Nescafe stand out amongst its competitors. 

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SOLUTION

We develop an out-of-the-box packaging for Nescafe Classic Jar 100g that is both appealing and at the same time reusable for customers. The design highlights Nescafe’s iconic red and black color scheme, complete with enticing silhouettes that visualize modern people’s lifestyle nature of enjoying a cup of coffee everyday.