top of page
NESCAFÉ Classic Frappe Gift Box
BRIEF
As part of its promotional program, NESCAFÉ needed a packaging design that offer its consumers with a coffee shaker. The gift was meant to encourage consumers to become baristas at home and making a NESCAFÉ Frappe on their own. The packaging design could use colors other than red and a unique but simple box shape.
SOLUTION
We designed the packaging with a predominantly blue color, as it was associated with ice or something cold to align with the aim of the promotional program. We made a simple yet prominent leaf-shaped hole to display the product and the shaker.
NESCAFÉ Classic Frappe Gift Box
Front design for NESCAFÉ Classic Frappe Gift Box Packaging
NESCAFÉ Classic Frappe Gift Box (back)
Back design for NESCAFÉ Classic Frappe Gift Box Packaging
NESCAFÉ Classic Frappe Gift Box
Front design for NESCAFÉ Classic Frappe Gift Box Packaging
1/2
bottom of page