BRIEF

MILO has grown up together with Indonesian children as a brand associated with sports and good health. MILO has consistently introduced sports and sportsmanlike attitude to children through positive and interesting activities.

 

SOLUTION

We developed the characters of 'MILO Boy & Friends' to convey MILO's positive energy. Through the characters, MILO could engage Indonesian children and educate them through various collectibles and comic stories that teach friendship, loyalty, and leadership through sports activities and competitions.