MILO Boy

BRIEF

MILO has grown up together with Indonesian children as a brand associated with sports and good health. MILO consistently introduces sports and sportsmanlike attitude to children through positive and interesting activities.

SOLUTION

We deliver the positive energy of MILO in ‘MILO Boy & Friends’ characters development. We created figures of four children: MILO Boy, Manda, Alvin, and Bumbum. Through these characters, MILO creates bonding with Indonesian children and educates them through various comic stories of children pastime activities, positive sports competition, or collectibles such as card games.