BRIEF

Maggi would like to communicate the ease of cooking using Maggi seasoning products. The campaign

was launched during Ramadhan month; when people were keen to cook dinner or sahur meals for their

whole family.

 

SOLUTION

To entice the palates, we illustrated various type of common dishes one would find in Indonesian dining table, sprinkled with some fresh spices and vegetables expressing the goodness of Maggi seasoning products. Maggi’s standard colors were used in the background, and we outlined the KV with specific shillouette associated with the Ramadhan month.