BRIEF

Over the years, we have developed exclusive KitKat packaging dedicated to festive celebrations such as Valentine’s Day and Chinese New Year. This time around, KitKat wished to have a special pack for Christmas and New Year 2018.

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SOLUTION

We jazzed up KitKat’s Multipack Sleeve with festive illustrations that portrayed the joy of Christmas and the happiness of year-end break. We included upbeat elements such as snowflakes, Christmas tree, confetti, and fireworks, as well as a designated space where customers can write their personal greetings for their loved ones.