KitKat Xmas & New Year Sleeve

BRIEF

Over the years, we have developed exclusive KitKat packaging dedicated to festive celebrations such as Valentine’s Day and Chinese New Year. This time around, KitKat wished to have a special pack for Christmas and New Year 2018.

SOLUTION

We jazzed up KitKat’s Multipack Sleeve with festive illustrations that portrayed the joy of Christmas and the happiness of year-end break. We included upbeat elements such as snowflakes, Christmas tree, confetti, and fireworks, as well as a designated space where customers can write their personal greetings for their loved ones.

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