BRIEF

Following the success of KitKat’s Valentine’s Day and Lebaran activations, KitKat decided to continue its customers’ engagement activities with an activation event to celebrate the New Year. 

 

SOLUTION

We developed a fun booth where customers can take photo with customized frames and message. The photo can then be attached to their KitKat Sleeves as a personalized gift that they can keep or give to their loved ones. It successfully drew enthusiastic customers in several prominent malls such as Gandaria City and Mall Kelapa Gading.