For The Love of The Games

BRIEF

For 2020, we wanted to create a unique calendar that celebrates the sporting events at the Tokyo Olympic event.

SOLUTION

Our inspiration for the design is driven a couple of factors. First we incorporate the serene and calm of the many Japanese artworks into our design, which in a way contradicts the competitive nature of sports. Applying the Japanese artwork concept, we choose specific color selection, illustration style, and consistent typeface. Secondly, we take the spirit and essence of some of the sporting events and communicate how they can become useful insights for our daily and work lives.

© 2020 by Kineto.