Fitchips Key Visual & POSM


Fitchips needs a key visual to introduce itself as a healthy snack with delicious taste. With 2 tasty variants, Honey BBQ & Seaweed, Fitchips wishes to tap into active and modern people’s lifestyle.


We enrich the design with appetizing visuals that represent each flavor, melting honey on a stack of crunchy chips and a cup of thick barbecue sauce on the side. The product is placed on a wooden board with added wheat to emphasize natural and healthy impression.