Fitchips Key Visual & POSM

BRIEF

Fitchips needs a key visual to introduce itself as a healthy snack with delicious taste. With 2 tasty variants, Honey BBQ & Seaweed, Fitchips wishes to tap into active and modern people’s lifestyle.

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SOLUTION

We enrich the design with appetizing visuals that represent each flavor, melting honey on a stack of crunchy chips and a cup of thick barbecue sauce on the side. The product is placed on a wooden board with added wheat to emphasize natural and healthy impression.