Brief

Fitchips needed a key visual to introduce itself as a healthy snack with delicious taste. With 2 tasty variants, Honey BBQ & Seaweed, Fitchips wished to tap into active and modern people’s lifestyle.

Solution

We enriched the design with appetizing visuals that represented each flavor, melting honey on a stack of crunchy chips and a cup of thick barbecue sauce on the side. The product is placed on a wooden board with added wheat to emphasize natural and healthy impression.