Brief

Enervon-C required 3 packaging designs for its bundling packs promotion program which consisted of family package, Enervon-C Syrup package, and Enervon-C Effervescent package. This bundling packs promotion also aimed to refresh Enervon-C Syrup and Enervon-C Effervescent product communications.

Solution

We chose bright orange color for the packagings, to align with the brand identity, as well as to create a fresh look.

We designed each pack by highlighting its function through colorful illustrations of activities that represented the target market