Dancow Fortigrow Bag Illustration

Dancow wanted to include a unique illustration on the bag using the theme of  ‘Cita-citaku’ (my dream professions) that consists of painter and musician for girls, and astronaut and athlete for boys. The bag is targeted for elementary school students.


We developed full-printed visual with using bright and warm colors such as pink and yellow for girls’ bags and blue and red for boys’ bags. The visuals include lively elements related to each profession that support the children’s future aspirations.