BRIEF
DANCOW required POSM to be placed in all stores in Indonesia for the National Children's Day promo

in accordance with the promotion’s giveaways, i.e. the 15 series of Indonesian fairy tales.

SOLUTION

We created a key visual for the POSM design reference, making the fairy tale characters and books the focal points of the design so that they look attractive to children. We were also responsible for creating the talent photoshoot concept for this project, as well as designing all the relevant POSM items.