BRIEF

In line with the #bijakberplastik campaign to address the trash problems in Indonesia, Aqua developed Aqua Life – a product that utilizes 100% recycled plastic for its bottle packaging. Aqua required design that would communicate the innovation of the new product that will be displayed at high-end supermarkets.

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SOLUTION

We used activity concept in our design, to encourage customers to take part in the recycling process.  We created a sustainability corner consisting of activity booths, equipped with used plastic bottles collecting-bin, an interactive monitor that display plastic recycling process until they become the Aqua Life packaging bottle.