Aqua Life Launch

in Store Branding and Activity


In line with the #bijakberplastik campaign to address the trash problems in Indonesia, Aqua develops Aqua Life – a product that utilizes 100% recycled plastic for its bottle packaging. Aqua requires design that would communicate the innovation of the new product that will be displayed at high-end supermarkets.


We use activity concept in our design, to encourage customers to take part in the recycling process.  We create a sustainability corner consisting of activity booths, equipped with used plastic bottles collecting-bin, an interactive monitor that display plastic recycling process until they become the Aqua Life packaging bottle.