NESCAFE strived to create a range of recognizable and impactful packagings that resonate with the current market trends and are functional. The visual identity should comply with NESCAFE’s updated guideline to continuously remain true and consistent to the brand essence.
We distinguished each NESCAFÉ SKU's packaging by emphasizing the variant’s identity to make it stand out on its own. We picked vibrant colors for the modern NESCAFÉ 3in1, a mature and clean look for NESCAFÉ Classic, a premium style for NESCAFÉ Gold Mixes, a distinct shape for NESCAFÉ Gold Blend, and a shade of local touch for NESCAFÉ PAS!
NESCAFE International Coffee Day
NESCAFE intended to hold an event in Lampung and Jakarta as part of the International Coffee Day celebration. One of the event’s objectives was to educate customers on NESCAFE’s commitment to sustainable partnership with coffee farmers in producing the best quality coffee.
We designed an exclusive booth for a gathering spot for coffee masters, buyers, local coffee farmers, barista, and coffee shops owners. This spot successfully facilitated people who came to the even in Lampung and Jakarta to enjoy NESCAFE drinks at the bar, play exciting games, and experience VR that shows the journey of Lampung farmers to grow the best quality beans.
NESCAFÉ Photo & Video
Nescafe wants to inspire its consumers to create their own Nescafe-based refreshments with easy DIY videos. The videos will be posted on Nescafe Instagram and website. Consumers are also invited to join photo competitions and post their creations in social media.
With a very tight timeline to work on the project, we manage to develop step-by-step videos, photos and Instagram posts. We design the videos using a simple and minimalist approach. We make sure that not only the recipes are easy to follow, but the end result must also look appetizing.