NESCAFÉ Classic Frappe Gift Box
BRIEF
As part of its promotional program, NESCAFÉ needed a packaging design that offer its consumers with a coffee shaker. The gift is meant to encourage consumers to become baristas at home and making a NESCAFÉ Frappe on their own. The packaging design may use colors other than red and a unique but simple box shape.
SOLUTION
We designed the packaging with a predominantly blue color, as it is associated with ice or something cold to align with the aim of the promotional program. We made a simple yet prominent leaf-shaped hole to display the product and the shaker.
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