BRIEF

As part of its promotional program, NESCAFÉ needed a packaging design that offer its consumers with a coffee shaker. The gift was meant to encourage consumers to become baristas at home and making a NESCAFÉ Frappe on their own. The packaging design could use colors other than red and a unique but simple box shape.

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SOLUTION

We designed the packaging with a predominantly blue color, as it was associated with ice or something cold to align with the aim of the promotional program. We made a simple yet prominent leaf-shaped hole to display the product and the shaker.