Cussons Kids Packaging

BRIEF

For its new packaging, Cussons KIDS requires creation of two characters that would attract little girls consumers segment. Each of the characters must have personalities captured in the artworks.

SOLUTION

We developed a princess and her unicorn characters to fit the clients’ requirement. We created several poses according to the product variants, and for each of the pose, we demonstrated the personalities and friendship between the 2 characters.

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Cussons Kids Packaging

BRIEF

In order to address the little boys segment of consumers, Cussons KIDS utilizes the Hotwheel images for its packages.  We are requested to create various packaging designs for the various type of Cussons Kids products.

SOLUTION

We selected several Hotwheels visuals to be used in our designs. While still balancing with the Cussons Kids guidelines to ensure that the brand is prominently displayed, we created a series of packaging designs that showcase Hotwheels logo and cars.

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