BRIEF

Cerelac aimed to raise public awareness of the newly launched Cerelac Nutripuffs at Indomaret stores by airing a short promotional video that highlights the product.

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SOLUTION

We crafted a 15 seconds video that features all flavors of the new Cerelac Nutripuffs. It emphasized the product’s unique elements, such as stars, fruits, and wheat. We addressed the challenges of having the right duration length that is long enough to introduce the new product but short enough to catch people’s attention at mini markets.