BRIEF

Caaya is a ready-to-drink tea product by Danone that infuses signature flavors of Indonesia, such as jasmine, vanilla pandan, and toasted rice. In order to introduce the new product to the market, Caaya wished to have

a prominent and memorable gift to be distributed to selected audience.

 

SOLUTION

Given the natural theme of Caaya, we developed a clean and minimalist gift packaging consisted of real Caaya ingredients inside bottle preforms. It also included an accordion-style booklet decorated with sleek line drawing and brief philosophy of each ingredient. The gift package was fold-able, making it a unique and exclusive display.