BRIEF

Barbie wanted to come up with a Paper Pop-Up House that served as a brief, handier version of the real Barbie Dreamhouse. The main objective was to let children experience fun and lively Barbie playing time with extended accessories anytime, anywhere.

 

SOLUTION

Developed an exclusive pop-up design that accentuated Barbie Dreamhouse’s characteristics. The Barbie Paper Pop-Up House came in a form of Barbie’s living room, completely equipped with an accessorized backdrop and buildable furniture accessories that can be placed anywhere.