Anessa POSM 2021
Anessa, the number 1 sunscreen brand in Japan from Shiseido Group needed POSM designs in the form of end gondola to increase its brand awareness.
We designed several gondolas that highlight Anessa's DNA as a premium brand using dominant gold color with sky blue accents. We used acrylic with LED light finishing to make the gondola stand out. We also designed a glorifier display at the top to attract consumers to try Anessa's products.