Anessa POSM 2021

BRIEF

Anessa, the number 1 sunscreen brand in Japan from Shiseido Group needed POSM designs in the form of end gondola to increase its brand awareness.

SOLUTION

We designed several gondolas that highlight Anessa's DNA as a premium brand using dominant gold color with sky blue accents. We used acrylic with LED light finishing to make the gondola stand out. We also designed a glorifier display at the top to attract consumers to try Anessa's products.