Anessa POSM 2021
Brief
As the number one sunscreen brand in Japan under the Shiseido group, Anessa was looking to update its product visibility in stores to increase brand awareness and promote the products.
Solution
We created a new branding design that used gold and sky blue accents to showcase Anessa as a premium brand. In addition, we incorporated acrylic material and LED lighting to make a stunning display that stood out. To make it easier for customers to understand Anessa's products, we also created a diorama design placed on the top shelf, featuring product information and testers.
Anessa POSM 2021
Brief
As the number one sunscreen brand in Japan under the Shiseido group, Anessa was looking to update its product visibility in stores to increase brand awareness and promote the products.
Solution
We designed several gondolas that highlight Anessa's DNA as a premium brand using dominant gold color with sky blue accents. We used acrylic with LED light finishing to make the gondola stand out. We also designed a glorifier display at the top to attract consumers to try Anessa's products.
