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Friskies Event Booth
May 13, 2016

Nescafe Pack

BRIEF
To preserve its position as a globally acclaimed coffee brand, NESCAFE strives to create a range of recognizable and impactful packaging that resonate with the current market trends and are especially functional and emotional for the consumers. The visual identity should comply with NESCAFE’s updated guideline to continuously remain true and consistent to the brand essence.

SOLUTION
We develop various packaging designs to make each NESCAFE packs stand out on its own, while still providing a focal point for the brand’s identity. Starting with a touch of vibrant colors for the modern NESCAFE 3in1, a mature and clean look for NESCAFE Classic, a premium style for NESCAFE Gold Mixes, a distinct shape for NESCAFE Gold Blend, and a subtle injection of local taste for NESCAFE PAS!, that fits Indonesian consumers.