MILO has grown up together with Indonesian children as a brand associated with sports and good health. MILO consistently introduces sports and sportsmanlike attitude to children through positive and interesting activities.
We deliver the positive energy of MILO in ‘MILO Boy & Friends’ characters development. We create figures of four children: MILO Boy, Manda, Alvin and Bumbum, in their early teenage years. Through these characters, MILO creates bonding with Indonesian children and educates them through various comic stories of children pastime activities, positive sports competition, or collectibles such as card games.