As a part of KINETO’s initiative project, we propose a range of promotional tools to give Country Choice, a ready to drink juice with lots of benefits, a breath of fresh air in the market. The main objective is to increase the brand’s product awareness and sales, as well as giving it a more modern and exciting look.
We initiate various promotional items such as reusable pouch, store branding, car branding, SPG uniform, and fun activation. The key visual features a design combination of fruits and a splash of juice, to indicate that Country Choice always uses real fruits as the main ingredients. For activation, we propose several fun games that are related to Country Choice, for example Fruit on Wheel, Fruit Drop, Fruit Shot, and Fruit Dash.